A well executed tilt-shift + time laps photography experiment by McCann Malmö (Direction: Upper First, Director of Photography: Keith Loutit, Sound design: Kungen & Hertigen). You can find tons of videos like this on the internet (always fun though), but we never saw something like this before. There is a cool way of interaction, and using the human touch to stir events.

“A gigantic hand will appear in the middle of events helping the workers to get the house ready for summer. It will light the barbeque with a magnifying glass for example. The idea is to create a visually absurd situation using displacement of scale between the people in frame and the giant hand. It is meant to underline the contrast of small and big, where the hand symbolizes the consumers ability to effect the environment and in the extension his or her own environment. Through time-lapse we’ll reinforce the ”before and after” scenario as you’ll be able to see small changes appear quickly. The film will start in a winter worn backyard and in 30 seconds evolve to a wonderful summer barbecue.”